Transforming Fashion - Tech-powered Upcycling of Unsold inventory

I recently came across the remarkable story of Julie Pelipas, a fashion visionary with a mission to revolutionize the industry. As the former fashion director of Vogue Ukraine, she is not just building a fashion brand; she is tackling a pressing environmental issue. Pelipas founded her brand, Bettter, with the aim of transforming unwanted old clothes into desirable fashion, thus combating the mountains of waste generated by the fashion industry's relentless churn.

Unlike most upcycling initiatives that focus on small-scale capsule collections, Pelipas has set her sights on a much larger scale. She employs tech-powered tailoring algorithms to rework vintage men's suits into subversively chic collections for women. The process involves meticulous disassembling and digital design to maintain the original shape and proportions of the garments. This cutting-edge approach allows for efficient and precise reconstruction, making it an industrial problem-solving technology.

Julie Pelipas, Source - models.

Despite facing challenges, including launching during the Covid-19 pandemic and navigating through the turmoil of Russia's invasion of Ukraine, Pelipas remains determined. The brand is on track for further growth, with plans to explore wholesale partnerships and even collaborate with other brands to upcycle their deadstock.

I find Pelipas's commitment to creating a positive impact in the fashion industry truly inspiring. Her innovative approach and dedication to sustainability are what the world needs to address the staggering waste produced by the fashion world. As Bettter continues to grow, I hope it sets an example for bigger brands to adopt similar solutions and work towards a more sustainable future for fashion.