Loewe is the hottest brand in the world, according to the Lyst Q2 Index.

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"In the latest quarterly rankings released by the Lyst Index, Loewe, under the creative direction of Jonathan Anderson, has emerged as the most popular brand globally. The Lyst Index assesses consumer behavior, including searches and engagement on both online and offline platforms, product views, and sales, along with tracking social media mentions and activity worldwide over a three-month period.

Over the past year, Loewe has made significant progress, climbing 13 places in the rankings, and has now claimed the top spot for the first time. In the current quarter, searches for Loewe have increased by 19%. Among the standout products, the Anagram tank top, famously worn by Kylie Jenner, has become the hottest item of the quarter. Additionally, Loewe's basket bags continue to generate substantial global demand and have achieved a coveted status as a cult accessory. Furthermore, the brand's custom designs featured on Beyonce during her Renaissance world tour have garnered significant attention and acclaim."