Can Mattel’s executive be able to ‘barbie-fy’ the Gap?

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Gap hires Mattel's executive to be its new CEO. Richard Dickson who is responsible for Barbie's turnaround will be starting his tenure at Gap Efficient from Aug 22, 2023. Dickson previously has a relationship with Gap where he joined the brand’s board back in November 2022.

So, can we assume that Gap will finally revive its former glory under the new leadership? It’s too early to say, but we hope it regains its status. Bob Martin, interim CEO and board chairman of Gap stated “His experience as a proven transformational brand builder and belief in the power of inclusivity, make him a perfect fit for Gap Inc.” Gap’s shares surged on the news, with the stock price leading up to $10.12 on Thursday from around $9.16 on July 21st.