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SCENARIO: Create a sustainable marketing strategy for a hypothetical brand ‘DEEP in DREAMS’ to showcase that fashion is harmless, considering its impact on the environment and society.
Solution: Just like how spiders weave their webs beautifully and how some species eat up all the threads of the web, so they can recycle the raw material to rebuild their webs at a later point, we here at ‘DEEP in DREAMS’ strive to create a fashion space similar to a spider web, where the garments have the ability to be recycled/upcycled/degradable and amalgamate with nature.
Skills Gained: Critical Thinking, Creativity, Problem-solving, Effective Communication
As a fashion management student, I understood the significance of effective communication. It is very important for you to clearly communicate on behalf of your brand and what it stands for and analyze the scenario to provide the best and unique solution.
Adobe Indesign, Adobe Illustrator
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